Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services online. It includes a wide range of techniques, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising, and many more.

Digital marketing is a critical component of modern business, as it enables companies to reach a large audience and engage with customers in a variety of ways. By leveraging digital marketing channels, companies can build brand awareness, generate leads, increase sales, and improve customer loyalty.

One of the primary benefits of digital marketing is its ability to target specific audiences. With tools such as social media analytics and ad targeting options, marketers can create highly customized and relevant messages that resonate with their target audience. This helps to increase the effectiveness of marketing campaigns, as messages are more likely to be seen by people who are interested in the product or service being offered.